Ad Call

Dear Prospect:

Thank you for calling about the home for sale in the Bedford area.

I enjoyed talking to you about your housing needs. As we agreed, this particular home did not have a fourth bedroom and, therefore, did not suit your needs.

I have enclosed information on two other homes in the same area which have four bedrooms. From your conversation, it sounds like these two homes fit your requirements.

I will call you soon to schedule a time to look at these two homes. Meanwhile, if you see any ads on any other homes that you would like to see, even if they are listed with another real estate company, please call me at 555-6783.

Sincerely,

YOUR NAME
Sales Agent

This letter is useful when you are unable to get an appointment from an ad call. It sets up a reason to call and also reinforces the idea that you can help the prospect with any home for sale, not just your own listings. Remember that we need to remind all of our prospects that we are members of the multiple listing service, and as members we can show any listed home, regardless of the listing company.