Just Listed #2

Dear Homeowner:

THANKS FOR OPENING THIS LETTER....

Since you have gone this far....why not read it all?
I even have a free offer! (Doesn't everyone?)

First, I wanted to let you know that we have just listed your neighbor's home at 555 First Avenue. If you know someone who is looking for a great home at a great price, please contact me. This is one of the few 4-bedroom homes in this area, and the price is very comparable to anything available.

Now for the FREE OFFER that I promised! Do you know the current market value of your home? If you are considering selling or would simply like to know what your home is worth in today's market, please call me at 555-6783 or mail the enclosed postage-free card. I will be happy to prepare a free market analysis which will show the approximate value and the estimated net proceeds from a sale at that price.

If you have any questions or if I may be of service, please call.

Sincerely,

YOUR NAME
Sales Agent

P.S. This FREE OFFER does not obligate you in any way!

Although this letter is listed under the "Prospecting for Buyers" section, you will notice that it is useful in prospecting for both buyers and sellers.