Reaching Apartment Dwellers #1

Dear Apartment Resident:

If you love the apartment lifestyle but you miss the tax deduction of home ownership, enjoy the best of both worlds at Carter World.

At Carter World you can enjoy:

1. Swimming pool
2. Two lakes
3. Tennis courts
4. Equestrian center
5. Club house

We are now marketing single family homes in Phase III of Carter World with the following features:

1. Sodded front yard
2. Oak cabinets
3. Energy efficient with insulated windows
4. Underground utilities
5. Attached garage
6. VA & FHA approved financing
7. 10-year builder's warranty
8. Builder pays closing costs

ALL OF THIS STARTING AT $89,900!

Call me at 555-2201 or return the enclosed postage-free card. I'll show you how easy it is to purchase one of these homes. Instead of paying rent, why not invest your rent in an appreciable asset and, at the same time, get a tax break.

Sincerely,

YOUR NAME
Sales Associate

This letter is useful in identifying potential buyers and establishing an awareness of missed income tax deductions. Although your obvious goal is to attract prospects to the particular project, an underlying goal is to attract prospects who are interested in learning about the tax advantages of home ownership in general. These prospects may or may not fit the marketing profile of the subject project, but they are nevertheless prospects for other homes or projects.