Reaching Apartment Dwellers #2

Dear Resident:

If you are like most apartment residents, you would like to someday own a home instead of continuing to pay rent on an apartment that you will never own.

Well that "someday" can be today! Home ownership is now within your grasp! Interest rates are low! That means your monthly investment is low! In fact, your monthly investment in a home may be lower than your present monthly rent.

Call me today at 555-1267, and I will show you how easy it is to invest in a home. Or you may wish to mail the enclosed postage-free card.

After all, the question isn't whether you can afford to invest in a home, but rather CAN YOU AFFORD NOT TO!

Sincerely,

YOUR NAME
Sales Agent

P.S. In addition, let me show you the tax advantages of home ownership.