Sign Call

Dear Prospect:

Thank you for calling about the home for sale at 555 Any Street.

I enjoyed talking to you on the telephone today. This particular home does have very good curb appeal, and I can understand how you would like its appearance from the street. I wish it had the extra bath and the workshop that you need.

I am searching the multiple listing computer for other listings which have a similar exterior appearance and which have features that correspond more closely with your needs. When I find several, I will get in touch with you to schedule an appointment to look at them.

Meanwhile, if you see any other homes for sale that you would like to see, even if they are listed with another real estate company, please call me at 555-7683.

Sincerely,

YOUR NAME
Sales Agent

This letter is useful when you are unable to get an appointment from a sign call. It sets up a reason to call and also reinforces the idea that you can help the prospect with any home for sale, not just your own listings. Remember that we need to remind all of our prospects that we are members of the multiple listing service, and as members we can show any listed home, regardless of the listing company.