True Value Services™

Professional Series #2

Dear Homeowner:

Last month you received a letter from me in which I stated that I was, and am, a dedicated professional real estate agent who embraces the old fashioned work ethic. In a competitive field such as real estate, one must search for ways to differentiate oneself from the crowd. I am pleased to share some of my differences with you now.

1) I listen to you.

As basic as this may seem, listening is an art nearly as lost as the art of letter writing. I am working to revive that lost art since you and you alone can tell me your needs.

2) I respond to your calls.

Again, this is a basic duty for anyone who is in the business of providing service. I am always available for you, seven days a week.

3) I keep you informed.

I am constantly in touch with my clients and customers so there can be no doubt as to my progress.

These are all such simple things. I believe such simple things make all the difference in getting the job done.

Please call anytime at 555-8723, or mail the enclosed postage-free card. I'd love to hear from you.

Sincerely,

YOUR NAME
Sales Agent

P.S. Please place this letter in your homeowner's file for future reference.