Professional Series #3

Dear Homeowner:

As I said in last month's letter, the business of real estate demands that one differentiate oneself from the competition. That is, and has been, my primary goal since I decided to enter this profession. Here are a few more ways in which I serve you more effectively than anyone else.

1) If you are selling, I will aggressively market your home.

In addition to the usual five steps. . .lockbox, sign, entry into multiple listing service, newspaper ads, open house. . . I also provide the following: information sheet with photograph in the house and in every real estate office in the area, ad in Homes Magazine every month, color photograph on display in our mall bulletin boards, and inclusion in my direct mail campaign.

2) If you are buying, I will not waste your time showing homes you clearly don't want.

3) I care.

Obviously a simplistic sentiment, but I assure you it's true.

If you would like to discuss services I can provide for you, or if you simply want to talk about my favorite subject: houses...please call me at 555-9865 or mail the enclosed postage-free card. I'd love to hear from you.

I'd also love to be your real estate agent.

Sincerely,

YOUR NAME
Sales Agent

P.S. Please place this letter in your homeowner's file for future reference.