True Value Services™

After Personal Visit #2

Dear Homeowner:

Thank you for allowing me to preview your lovely home.

I could help you sell it easier if I were able to list it in the Multiple Listing service. For this privilege, I would be able to give your home more personal attention than any other agent in the area. Also, I would be able to motivate the 20 agents in our branch to preview it.

Other ideas I have are as follows:

1. Open House on selected Sundays with a picture ad in the newspaper

2. Ad in Homes Magazine each month

3. Letter to plant managers of all manufacturing plants in the area

4. Letter to doctors

5. Meeting with my broker to see if he has any prospects in this price range from his connections as a board member of numerous organizations

6. Presentation of your home to my lead-generating breakfast organization

In addition, I have the following suggestions:

1. Put a lockbox on the home to increase showings. (Effective in June, we will have new high-security lockboxes that will record the name of every agent who shows or previews your home)

2. Reduce price as low as possible but with some negotiating room

3. Since the real key to a quick sale is to educate all real estate agents, I propose the following:

a. Agents' Open House (luncheon or happy hour)

b. Slick-paper flyer with screened photographs to all top producers

Let me know when you want to put me to work on this lovely home.

Sincerely,

YOUR NAME
Sales Agent

P.S. I promise to work hard at getting you the quickest sale at the highest possible price.

This letter is effective as a follow-up to a visit to a higher priced, executive-type home. It could be a pre-listing appointment resulting from a referral, a cold call, an expired listing, or a FSBO (For Sale by Owner).