True Value Services™

Builders #3

Dear Homebuilder:

Would you like to sell more homes each year without having to worry about anything but increasing your production?

We can take all of the marketing worries off your shoulders. That way, you can devote all of your time to doing what you do best: building homes.

In exchange for the exclusive listing of all of your new homes with Smith Realty, we agree to the following:

Smith Realty will:

1. Provide a sales agent for all of your model homes each Sunday. (Other days if mutually agreed upon)

2. Advertise your properties in each Sunday newspaper. (Total size to be approximately 4" X 6")

3. Advertise at least 1/8 page in each month's Homes Magazine.

4. Periodically invite you or a member of your staff to one of our branch sales meetings or a company-wide general sales meeting.

5. Establish a direct mail program to possible move-up neighborhoods near each of your subdivisions.

6. Keep all of our agents up to date on inventory and prices of your homes.

7. Periodically send out price lists to the branch offices of other real estate companies and to selected individual real estate agents.

8. Invite you to all functions which are open to non-agents of Smith Realty so that you can benefit from networking our agents.

YOUR NAME, as listing agent, will do the following:

1. Direct all of the marketing of your homes within Smith Realty.

2. Coordinate all sales activities with agents of other real estate companies.

3. Personally hold Sunday Open Houses when possible.

4. Send letters to current homeowners who have bought your homes over the years asking for referrals.

The foregoing is a tentative marketing plan. I would like to meet with you to formalize the plan. Please call me at 555-1621 at your convenience.

Sincerely,

YOUR NAME
Sales Agent

P.S. I really like the floor plan of the one you just started in Waverly Woods.