Builders Follow-up #1

Dear Homebuilder:

I enjoyed talking to you today on the telephone.

As I mentioned, I have worked with several builders in the marketing of their homes. Jones Builders is my biggest success story. As the exclusive listing agent, I was responsible for the marketing program that helped to sell out the last phase of Whispering Forest in just 18 months.

I understand your company is planning to expand in some other neighborhoods in the future. We at Smith Realty would very much like to be a part of this expansion. With our 60+ agents, three strategically located branch offices, and our relocation department at the Airport, we have the resources to offer you the best marketing program available for any new areas in which you wish to build.

I would like to meet with you at your convenience to discuss your marketing needs. I understand new construction, and if given the opportunity to serve you, I promise to give your product my personal attention.

I look forward to meeting you.

Sincerely,

YOUR NAME
Sales Agent

P.S. I would like to show you my 10-point marketing.

This letter is to be mailed after making an introductory telephone call. Enclosing your business card puts your name and telephone number conveniently in front of the prospect. Such a tangible reminder is often a helpful complement to any telephone or fact to face contact.
Check the Table of Contents for a sample 10-point marketing plan. You may want to modify it to conform to new construction requirements.