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Builders Follow-up #2 Dear Homebuilder: Thank you for sending the information on lots and spec homes currently available in Waverly Woods. I am currently working with Col. Sam Jones and his wife who are interested in a home in the Waverly Woods area. Price range is $150,000 to $200,000. I will keep you informed as to how this goes. Again, thank you for your cooperation. Sincerely, YOUR NAME P.S. Their current home is already sold, so they are ready! This letter serves many purposes. Aside from actually finding out information that you honestly need, it lets the builder know that you are capable of working active prospects, that you are pushing his product, and that you handle everything in a professional and business-like manner. It also gives you a reason to follow-up later with a marketing proposal. |