Builders Parade of Homes

Dear Homebuilder:

We at Smith Realty would very much like to represent your home during this year's annual Parade of Homes.

I have four years' experience at the Parade of Homes representing other builders. As an experienced real estate agent, I am in a position to make sure your home is represented by experienced agents from my office when I am not available. As a team, we can not only sell your model home in the parade, but we can also put together contract building jobs for you. Plus, I promise to give your home my personal attention.

If you have already chosen an agent, please disregard this letter. However, if you would like to put me to work, please call.

Sincerely,

YOUR NAME
Sales Agent

P.S. I have prepared a 10-point marketing plan especially for your model home. When given the OK, I will initiate this plan even before the Parade of Homes starts with the idea of generating some immediate sales activity.

Check the Table of Contents for a sample 10-point marketing plan. You may want to modify it to conform to new construction requirements.