True Value Services™

Developers #1

Dear Developer:

I have several builders who are interested in building in Waverly Woods. All are willing to build with a contract building job, however, none are willing to build a spec home at this time. My experience is that it will be very difficult to market homes by a specific builder without a model home.

Therefore, it is my recommendation at this time that the lots be marketed to individuals. Further, it is my recommendation that the lots all be priced the same at $22,500 on a first come, first served basis. This would possibly establish a sense of urgency in those who desire a specific lot.

When we sell a lot to an individual, we can recommend a builder. Then we will be able to use the building job as a temporary model while it is under construction. Or even better, we can perhaps persuade the chosen builder to build a spec or two as a condition for receiving the building job.

If you are comfortable with this idea and will list all the remaining lots with us exclusively for 180 days at a 10% commission, we will do the following:

1. Newspaper advertising
2. Homes Magazine advertising
3. Letters to all builders with follow-up phone calls (We will continue to work on getting builders)
4. Letters to neighborhoods with move-up potential
5. Letters to industry and downtown businesses, with follow-up phone calls
6. Video demonstrations to prospective buyers in our branch offices
7. Exposure to all 80 of our agents through company sales meetings and branch sales meetings
8. Exposure to all other realtors through the multiple listing service
9. Open House on Sundays once we are able to get a model home going

All promotions for the subdivision should emphasize not only lot sales, but a total build-to-suit package. Let me know when you would like to put me to work full-time on this project. Please call me at 555-7765.

Sincerely,

YOUR NAME
Sales Agent