Expired Listings #1

Dear Homeowner:

Did you know that your home is no longer for sale?

Today, the Multiple Listing Service computer showed that your listing agreement has expired. Unless you have extended your listing or signed a new listing agreement, your home is no longer on the market.

You will probably receive numerous telephone calls from other real estate agents asking you to list your home. New agents are taught to use expired listings as a primary source for new listings.

Before you consider any proposals from these new agents, let me show you what my ten years of experience can do for you. Please call me at 555-2348 or mail the enclosed postage-free card.

I am ready to go to work for you now!

Sincerely,

YOUR NAME
Sales Agent

P.S. I have prepared a 10-point marketing plan especially for your home.

Check the Table of Contents for a sample 10-point marketing plan. Do not enclose it. You will want to use this as a reason to call, and you can present it when you get an appointment.