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FSBO (For Sale by Owner) #1 Dear Homeowner: We hope that you are having many prospects view your home and that one of them will eventually buy your home. However, should you decide that you need the services of a realtor, please keep us in mind. We will use the same marketing techniques that we use to market our various projects located throughout the city including, but not limited to, the following: 1. An open house several Sundays staffed by one of our experienced agents 2. Advertising in Homes Magazine 3. Exposure to over 50 of our agents and over 1000 real estate agents in the city through the Multiple Listing Service 4. Exposure to move-up prospects who are qualified in your price range and which are generated by our neighborhood direct mail prospecting programs (We have one of the most extensive direct mail prospecting programs of any real estate firm in the city) 5. Exposure to our Current Prospect List which is updated daily from the multitude of calls generated by "For Sale" signs and advertising. Each of these prospects, if qualified for a home in your price range, will receive information on your home. 6. Newspaper advertising 7. Referrals from our many satisfied customers 8. Referrals from our on-site project personnel 9. Referrals from our nationwide relocation referral network In short, we are the professionals. We get the job done. We get top dollar for your home in the least amount of time. If you are interested in putting us to work, please give me a call at 555-1201 or mail the enclosed postage-free card. Sincerely, YOUR NAME P.S. The first step is to determine the current value of your home -- and there is absolutely no charge for this! |