Farming Subdivisions #1
Dear Homeowner:
I would like to prepare a FREE market analysis of your property. This thorough evaluation will reveal the estimated present market value of your home along with the estimated net proceeds resulting from a sale at that price.
Should you decide to sell your home, let me share some of our marketing techniques with you:
1. An Open House several Sundays staffed by one of our experienced agents
2. Advertising in Homes Magazine
3. Exposure to over 50 of our agents and over 1000 real estate agents in the city through the Multiple Listing Service
4. Exposure to move-up prospects who are qualified in your price range and which are generated by our neighborhood direct mail prospecting programs (We have one of the most extensive direct mail prospecting programs of any real estate firm in the city)
5. Exposure to our Current Prospect List which is updated daily from the multitude of calls generated by "For Sale" signs and advertising. Each of these prospects, if qualified for a home in your price range, will receive information on your home.
6. Newspaper advertising
7. Referrals from our many satisfied customers
8. Referrals from our on-site project personnel
9. Referrals from our nationwide relocation referral network
In short, we are the professionals. We get the job done. We get top dollar for your home in the least amount of time. If
you are interested in putting us to work, please give me a call at 555-1201 or mail the enclosed postage-free card.
Sincerely,
YOUR NAME
Sales Associate
P.S. Call now for a FREE market analysis of your property.
Notice the use of the word "we" throughout, implying that it is not just
"me" but a whole team of professionals helping to market prospect's home.
You may use any or all of the nine reasons, or you may modify them or add
your own. You will see these nine reasons in other letters, and again you
may use any of them, all of them, your own, or a combination thereof. But if
you use a reason, make sure you are willing to do whatever is promised.