Farming Subdivisions Follow-up #3

Dear Homeowner:

Thank you for returning the card requesting a no obligation estimate of the value of your property.

I have enclosed a computer list of what is currently for sale and what has closed recently. This does no include houses which have sold but not closed. As you know, the builder continues to build new homes in the neighborhood which are similar to yours. The price of the basic house is $94,900. Any extras are added to this basic price.

Contract building jobs typically run higher because of the tendency to add extras. If your home were being built today, the contract price would be $94,900 plus $1,500 extra for hardwood flooring, for a total of $96,400. (However, I hear that prices of building materials are scheduled for an increase which will necessitate an overall price increase.)

When you get ready to sell your home, your asking price should be a function of the price per square foot of new homes in the neighborhood and the number of new and resale homes currently for sale. In other words, if there are no homes for sale at that time, you would be fairly safe in pricing your home in line with the current schedule in effect for contract building jobs. (This would attract the people who do not want to wait for a home to be built.) If there are a great number of houses for sale when you get ready to put your home on the market, then you may want to consider competitively pricing your home slightly below market value in order to attract buyers. You will be competing with the inventory of homes for sale in the neighborhood.

I hope the above answers your questions, but if you have any further questions, please call me at 555-1678.

Sincerely,

YOUR NAME
Sales Agent

P.S. Since I know the neighborhood better than anyone else, I hope you will call on me to help you sell your home. I would like to show you a 10-point marketing plan especially designed for your home.

Again, a last resort letter in case you are unable to make a face-to face appointment. Check the Table of Contents for a sample 10-point marketing plan.