True Value Services™

Low Interest Rates #1

Dear Homeowner:

With interest rates lower than they've been in 25 years, many of my customers and friends are thinking about moving to a larger home.

With this in mind, you may wonder what your current home is worth. Let me help you by sending you a free computer printout of what is for sale and what has sold in your neighborhood. No obligation.

Just call me at 555-3876 or mail the enclosed postage-free card.

Sincerely,

YOUR NAME
Sales Associate

This letter is designed to deliver a large number of responses. It offers something for nothing without any obligation on the part of the responder. Therefore, many of those who respond will have no interest in selling at the present time; however, it is an excellent opportunity to build rapport for future business and current referrals. And some of those who respond will be interested in selling now.