Reporting Activity #3

Re: 555 Any Street

Dear Homeowner:

We have two showings scheduled this coming week:

1. Our Agent, Jim Smith, is showing your home to an out-of-towner. The prospect has seen a flyer and is aware of your home's many features, and she likes the way everything sounds.

2. Jim Williams of Brown Realty is showing your home to a prospect for the second time. That's a good sign.

Plus, we have an open house scheduled for Sunday. I am hopeful that we will be getting an offer very soon. Meanwhile, we intend to do all we can to maintain the current level of activity.

I'll keep you informed.

Sincerely,

YOUR NAME
Sales Agent

Remember to keep all of your sellers informed. Not hearing from the listing agent on a timely basis is the biggest complaint managers and brokers hear from sellers. As long as you keep them informed as to the things you are doing to market their home, they are apt to be more willing to listen to your suggestions on price adjustments and other things. Also, they will possibly be more tolerant of the length of time it takes to get an acceptable offer.